The Ubiquitous Winnipeg Jets

Living in Ottawa I see some people wearing Ottawa Senators clothing. I see some car flags and other paraphernalia. It goes with having a profession sports team in your city. However, I was in Winnipeg over the week-end and there is Jets stuff everywhere.

It is not unusual to see a vehicle with a Winnipeg Jets vanity license plate in a Winnipeg Jets license plate holder with a Winnipeg Jets sticker in the back window. The driver steps out in his Winnipeg Jets hat and jacket and may even be wearing a Winnipeg Jets shirt. You don't see this occasionally, its everywhere.

I think there is two reasons that you will see so much Jets gear in Winnipeg.

First, the team is only in its second season back and people feel like Winnipeg matters now that the NHL has returned. They want to feel part of the team and one of the easiest ways to show support is to display the gear.

Second, the polar blue colour that they selected is very sharp looking. Not everyone wants to wear red, green, or turquoise. However, almost anyone can be convinced to wear a dark blue jacket or hat. I'm sure it makes it easier to sell merchandise.

Ultimately I'm happy that Winnipeg is gaga over the Jets. Professional sports is something a community can rally around and give you a sense of civic pride and belonging. It can make you feel good about where you are or where you come from. In my humble opinion, it's important.

I don't think it really matters why so many people have so much Jets gear, it only matters that they do.

Go Jets Go!