I sat down today to play some Madden 11 on my Playstation 3. As the game started up the machine told me an update was required. I begrudgingly updated my game and away I went. Usually the updates fix some glitch or add some feature I don't really care about.
I was very happy to see that you can play in the Breast Cancer Awareness Month mode. The players and coaches have pink on and at the 2 minute warning they give the official announcement including the website you can go to for more information.
I thought this was excellent and applaud Electronic Arts and the NFL for doing this. This in an excellent way to use a very popular platform to raise awareness for a very important cause. It could have been easy for them to not bother or become bogged down but they used their profile to make a difference.
I don't play a lot of video games. I watch more movies on my PS3 than play games. Gaming is not seen as having much of a social conscious. Many games are violent and have dark themes. I personally have no issue with this but I am happy to highlight when a huge moneymaking venture takes some time to do some good.
I realize some of what they are doing is including it because it is 'in the game.' That's ok by me. We should not discourage good acts.
I personally commend Electronic Arts and the NFL for including this feature in the game.