Exploiting the Forces that are There

In the book 'What Would Google Do?' Jeff Jarvis discusses how Google through Google.org is attempting to reduce their carbon footprint by investing in green energy, with an effort to make it cheaper than coal power. By doing so economics will make coal power obsolete.

Good idea if you ask me.

The hard part is making the cheap green energy. If we, being the people who consume most of the energy, want it enough we will find a way.

What Google is trying to do is use the powerful economic forces help solve our problems with climate change. That is rather out of the box thinking.

The answers are not always related to the questions. We should be thinking about how we can exploit what is already there to succeed elsewhere.

We could use community to help with the economic distress. Relying on each other, where money maybe doesn't change hands to leave monetary resources to where community cannot help as much. In such we will not need to stimulate the economy as much as a smaller economy may be able to support us in a comfortable fashion. We may even find the connections so many people seem be missing.

This is only one example, I'm sure there are many others.

We need to exploit what is already there.

Why A Blog?

I was watching The Hour with George Strombolopolous back on April 1st and the book 'What Would Google Do?' by Jeff Jarvis was mentioned in a bit. I finally had some time to purchase and read the book last week-end. This book had a rather profound impact on me.

I'm not really into technology. I do have an iPhone and a PS3. I do have internet access. I never really thought about how much the world has really changed around me. What I really gained from that book is if you want to remain or even be relevent from this point forward, you must harness the power of the internet.

As time goes by I hope to shed my view on the world as I see it. By doing so, I hope to see some debate. I also hope to learn more about myself.

I don't really know how this will turn out or if this will be read. Only time will tell. I plan on blogging regularly and we will see where this goes.

By the way, everyone should read 'What Would Google Do?'